Privacy Policy

Generally, the use of this website of Lenssen Media is possible without any indication of personal data; however, if a data subject wants to use special services via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data (e.g. name, address, email address, or telephone number) of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the national data protection regulations applicable to Lenssen Media. By means of this data protection and privacy statement, we would like to inform you of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are hereby informed of the rights to which they are entitled.

Note About the Terminology Used

In this data protection and privacy statement, we use the following terms according to the General Data Protection Regulation (GDPR):

Personal data means any information relating to an identified or identifiable natural person (“data subject“). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

Controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

Name and Address of the Controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

Lenssen Media
Esther Lenssen
Gierstr. 13
52072 Aachen

Phone: +49-241-56008768
Email: info [ at ]

Name and Address of the Party Responsible for Data Protection

see above

Types of Data Collected

Among the types of personal data that this website collects, by itself or through third parties, there are: cookies, usage data, data communicated while using the service and/or entered via a contact form, unique device identifiers for advertising (e.g. Google Advertiser ID or IDFA). Details on each type of personal data collected are provided in this privacy policy or by specific explanation texts displayed prior to the data collection.
Personal data may be freely provided by the data subject, or, in case of usage data, collected automatically when using this website. Unless specified otherwise, all data requested by this website is mandatory, and failure to provide this data may make it impossible for this website to provide its services. In cases where this website specifically states that some data is not mandatory, the data subject is free not to communicate this data without consequences to the availability or the functioning of the service. Data subjects who are uncertain about which personal data is mandatory are welcome to contact Lenssen Media.
Any use of cookies – or of other analytics or tracking tools – by this website or by the owners of third-party services used by this website serves the purpose of providing the service required by the data subject, in addition to any other purposes described in this privacy policy or in the cookie information.

Users are responsible for any third-party personal data obtained, published or shared through this website and confirm that they have the third party’s consent to provide the data to this website.

Mode of Data Processing

Although Lenssen Media has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website, it is important to us to point out that data transmissions over the Internet (e.g. through email communication) may have security gaps and cannot be completely protected against access by third parties. Therefore, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

We secure our website and other systems by technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons. Despite regular checks, however, complete protection against all dangers is not possible.

The data processing is carried out using computers and/or IT-based systems, following organizational procedures and modes strictly related to the purposes indicated. In addition to Lenssen Media, in some cases, the data may be accessible to external parties, such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies, appointed, if necessary, as data processors by Lenssen Media.

Legal Basis of Data Processing

Lenssen Media may process personal data only if at least one of the following applies:

  • The data subject has given consent to the processing of her or his personal data for one or more specific purposes (Art. 6 I lit. a GDPR);
  • processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract (Art. 6 I lit. b GDPR);
  • processing is necessary for compliance with a legal obligation to which Lenssen Media is subject (Art. 6 I lit. c GDPR);
  • processing is necessary in order to protect the vital interests of the data subject or of another natural person (Art. 6 I lit. d GDPR);
  • processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in Lenssen Media (Art. 6 I lit. e GDPR);
  • processing is necessary for the purposes of the legitimate interests pursued by Lenssen Media or by a third party (Art. 6 I lit. f GDPR).

In any case, Lenssen Media will gladly help to clarify the specific legal basis that applies to the processing.

Place of Data Processing

This website is hosted in Germany. The Data is processed at Lenssen Media and in any other places where the parties involved in the processing are located. To find out more about the place of processing of such transferred data, data subjects can check the respective paragraphs below.

Retention Period

Unless expressly stated otherwise, Lenssen Media stores personal data for as long as it is necessary to carry out the purposes described. This is subject to statutory retention obligations. The duration of the retention of personal data is reviewed regularly, and the data is deleted accordingly.

Personal data collected for purposes related to the performance of a contract between Lenssen Media and the data subject shall be retained until such contract has been fully performed. Personal data collected for the purposes of Lenssen Media’s legitimate interests shall be retained as long as needed to fulfill such purposes. Data subjects may find specific information regarding the legitimate interests pursued by Lenssen Media within the relevant paragraphs of this privacy policy or by contacting Lenssen Media.

In addition, Lenssen Media may be allowed to retain personal data for a longer period whenever the data subject has given consent to such processing, as long as such consent is not withdrawn. Furthermore, Lenssen Media may be obliged to retain personal data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, personal data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after expiration of the retention period.

Purposes of Data Processing

Personal data are collected in order to allow Lenssen Media to provide its services, comply with its legal obligations, protect its rights and interests or those of the data subject or third parties, or detect any malicious or fraudulent activity. Furthermore, data are collected for the following purposes: analytics, contacting users in order to reply to inquiried, displaying content from external platforms and SPAM protection. In the following paragraphs, data subjects will find more information about the purposes of data processing and about the personal data used for each purpose.

Rights of the Data Subject

In principle, data subjects have the following statutory rights according to Art. 12 et seq. GDPR, provided that the respective requirements are met:

  • Right of access to their personal data processed by Lenssen Media according to Art. 15 GDPR;
  • Right to rectification of inaccurate personal data according to Art. 16 GDPR;
  • Right to erasure of their personal data according to Art. 17 GDPR (“right to be forgotten”);
  • Right to restriction of processing of their personal data according to Art. 18 GDPR;
  • Right to data portability according to Art. 20 GDPR;
  • Right to withdraw their consent according to Art. 7 para. (3) GDPR;
  • Right to lodge a complaint with a supervisory authority according to 77 GDPR
  • Right to object: Where personal data is processed based on legitimate interests according to 6 para. 1 S. 1 lit. f GDPR, data subjects have the right to object to such processing, according to Art. 21 GDPR, on grounds relating to their particular situation.

Information about the Processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

This website uses cookies. Cookies are small text files that are sent to the web browser of the user via a web server and stored on the user’s device. Many websites and servers use cookies. Some cookies are so-called “session cookies:” They are removed again once the browser is closed. Others are so-called “persistent cookies:” They remain on the device and allow the visited website or server to recognize the individual browser of the user upon his or her next visit. With a unique identifier (“cookie ID”), the browser of the data subject can thus be differentiated from others and identified.

Through the use of cookies, we are able to make this website more user-friendly and optimize our information and services for our users.

When visiting our website, the data subject is informed about the use of cookies (essential, external media, marketing and statistics) by means of a so-called cookie banner and her or his consent to the processing of the personal data used is obtained with a reference to the privacy policy. The consent can be withdrawn by the data subject at any time with effect for the future via the cookie settings at the top of this page.

Furthermore, the data subject may control the use of cookies for the websites he or she visits through his or her individual browser settings. The data subject may, for example, deny the setting of cookies through our website or delete already set cookies. This is possible in all popular web browsers. If the data subject refuses the use of cookies, he or she might not be able to use all features of this website.

YouTube is a service provided by YouTube LLC (“YouTube”), 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube LLC is a subsidiary of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Our YouTube videos are integrated into our website in such a way that no data about you as a user is transferred to YouTube unless you have given your consent in the cookie box to view external media or unless you give this consent individually to play a video. Only with your consent, the data listed below will be transferred. We have no influence on this data transmission.

By integrating YouTube, we pursue the purpose of presenting you various videos  on our website so that you can watch them directly on our website.

The legal basis for the processing of personal data described here is Art. 6 Para. 1 lit. f) GDPR. Our necessary legitimate interest lies in the great benefit that YouTube offers. By integrating external videos, we reduce our server load and can use corresponding resources elsewhere. Among other things, this serves to increase the stability of our servers.

When loading YouTube videos, YouTube or Google may collect information (including personal data) and process it. It cannot be ruled out that YouTube or Google also transmits the information to a server in a third country.

By visiting our website, YouTube receives the information that you have accessed the respective page of our website. This occurs regardless of whether YouTube provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the association with your profile on YouTube, you must log out before activating the button.

YouTube stores your data as usage profiles and uses them for purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) for the provision of tailored advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, for which you must contact YouTube.

Personal data processed: cookies; usage data
Place of processing: USA; Privacy PolicyOpt Out

Google Fonts
Google Fonts is a service provided by Google LLC or by Google Ireland Limited, depending on the location from which this website is accessed (“Google”), that enables us to use external fonts. For this purpose, the required Google Font is loaded into the browser cache by your web browser when you access our website. This is necessary so that your browser can display our texts in a visually improved manner. If your browser does not support this feature, a default display font will be used by your computer.

In order to integrate these web fonts, a connection with a server is established, usually with a Google server in the USA. This enables the server to know which of our web pages you have visited. The IP address of the browser of your device is also stored by Google. We have no influence on the scope and further use of the data collected and processed by Google through the use of Google Web Fonts.

We use Google Web Fonts for optimization purposes, in particular to improve the use of our website for you and to make its design more user-friendly. This is also our legitimate interest in the processing of the above data by the third-party provider. The legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR.

Personal Data processed: usage data, various types of data as specified in the privacy policy of the service
Place of processing: USA; Privacy Policy

Facebook Ads
Facebook Ads is a service provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”), which allows advertisers to display ads on the Facebook platform and the Facebook ad network. Advertisers can select their target groups based on certain categories.

The purpose of Facebook Ads is to advertise our website by displaying interest-related ads on Facebook and in the Facebook ad network. This is the legitimate interest for the described processing of personal data according to Art. 6 Para. 1 S. 1 lit. f) GDPR.

The data collected is used by Facebook to compile visit statistics for our website. This allows us, for example, to determine the number of users referred to us via Facebook ads, i.e. to assess the success or failure of the respective ad in order to optimize our ads for the future.

We neither use a Facebook pixel on our website, nor do we use remarketing options.

Personal data processed: cookies, usage data
Place of processing: USA; Privacy Policy

Social Media Links
On our website, we use buttons for the following online services (“social media”):

  • Instagram
  • Twitter
  • Pinterest

To increase the protection of your data when visiting our website, these buttons are only integrated into the page using an HTML link. This type of integration ensures that when you visit a page of our website that contains such buttons, no connection is yet established with the servers of these online services. If you click on one of these buttons, a new browser window opens and calls up the page of the online service on which you can interact with the plug-ins there (possibly after entering your login data).

For more information about the purpose and scope of the collection, processing and use of the data by the respective social media, your rights in this regard, and options for protecting your privacy, please refer to the privacy policies of

Personal data processed: usage data
Place of processing: USA

Contact Form
By filling out the contact form with their data, users authorize this website to use their information to respond to inquiries. As contact form plugin, we use Contact Form 7, a plugin from Rock Lobster, LLC, Japan. This plugin sends an email to Lenssen Media with the personal data entered by the user.
The legal basis for processing the personal data you provide as part of the contact is Art. 6 Para. 1 lit. b) GDPR.
Personal data processed: first name, last name, company name, address, email, phone
Place of processing: Germany

Contact Form 7 Image Captcha
Contact Form 7 Image Captcha, a plugin from KC Computing, Kennewick, Washington, USA, is used to check whether data is entered on our website (e.g. in a contact form) by a human or by an automated program. For this purpose, Contact Form 7 Image Captcha analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, Contact Form 7 Image Captcha evaluates various information.
These Contact Form 7 Image Captcha analyses run completely in the background. Website visitors are not explicitly informed that an analysis of their website interactions takes place.The data processing is based on Art. 6 Para. 1 lit. f GDPR. Lenssen Media has a legitimate interest in protecting its web offers from abusive automated spying and from SPAM.
Personal data processed: usage data
Place of processing: Germany

This is where you can find our Terms of Use and other Legal Information.