Our translations, just as our writing services, are geared to our clients' target groups. We believe that a good translation achieves the goals which the author of the source text had in mind. Depending on the kind of text you ask us to translate, you will find that our translation will not cling to the original text, but rather to the underlying story, the spirit of the brand and the purpose of the text with its target group. Advertising is a good example for this. If your original German ad simply does not work in the US market as a very literal translation, we will help you adapt your ad in a way that it will actually sell your products here.
We have a strong background in marketing, sales and PR in various industries and markets, which helps us write excellent texts in the target language. Translating for us is far more than conveying the meaning of words into another language; translating is transferring the message and achieving the required goals. Our clients have, in fact, found that our translations sometimes even exceeded the quality of the source text.