Lenssen Media - A Passion for Writing

A Passion For Writing

Writing is the basis for most marketing tasks. Good writing makes good stories and conveys the spirit of the brand to the target group. Good writing does not depend on easily measurable factors, such as text length, word count, the use of certain vocabulary. It is good, if the target group sees it, reads it, understands it, and acts accordingly. Good marketing writers do not write for themselves, most of the time not even for their client directly, but for their client's target group.

At Lenssen Media, we live our passion for writing. We do write a lot for ourselves, too, but that's just what happens when you are passionate about something. You just collect ideas and headlines, take notes, write stories or books, you are interested in the meaning of words, the evolution of your language, the use of idioms, other great examples of marketing language, slogans, corporate claims, etymology, and foreign languages; you never really stop.

Not only does our passion make our job the best job in the world, as we actually love what we do, but it makes our clients happy, as we never just submit the first draft or a quickly jotted copy, but the best we have to offer. We are proud when we hear from our clients that our press releases lead to improved media coverage, that our search engine-optimized (SEO) Web content significantly increased the number of unique visitors on their websites or that their VP of Marketing & Sales held a terrific kick-off meeting with our tailor-made presentation. This is what we are here for.