Our Marketing Consulting services include the analysis and evaluation of a company's corporate image and corporate design. Depending on our task, we may evaluate all marketing material, analyze the target group perspective, highlight strengths and weaknesses and make suggestions for updates or changes. We can also help you in the product positioning process as well as with all brand management tasks. We can lead, videotape and evaluate focus group interviews in order to find out how your company and products are viewed by your target group. Or we can help you with a qualitative analysis of your competition. With a sound knowledge of their corporate image and design, their product positioning, their perception in the market, it will be easier for you to find the right positioning for your product and to stand out in the market.
Our analysis is mainly qualitative, focusing on market appearance, design aspects, wording, brand names, buzz words, slogans, stories, colors, images, logos and symbols used.
We also help our clients with overall marketing concepts or specific marketing campaigns. We either review and edit existing concepts or drafts, or we work closely with the responsible marketing professional to develop a new concept.
Our strong background in international marketing makes us the ideal candidate for companies expanding into international markets. We have experienced what it means to "think global, act local", and we know both the perspectives of the headquarters and the local subsidiaries. Therefore we can help your company save a lot of marketing dollars and effort by just not making the same old mistakes that others have made before.
And since executives are somewhat in the limelight, be it CEO, VP or Director level, they play an important role in marketing, externally as well as internally. We analyze the personal image of executives, within or outside the company, evaluate our findings and provide coaching for speeches or presentations.